Why do companies issue personalised lanyards and what are the benefits of this?
The number one answer will most probably be for security reasons, because of this, not a lot of thought goes into the purchasing process, and many opportunities are missed.
A personalised lanyard offers multiple benefits to both the organisation and the individual wearing it.
In this post, we have outlined the different types of personalised lanyards and the multiple benefits these can provide to any workplace environment.
All that’s left now is to dive into the list and take inspiration that you can put to valuable use.
Types of Personalised Lanyards
Whether you’re ordering personalised lanyards for the first time or placing a repeat order with us, it’s beneficial to know that you are choosing the right type of lanyards for your requirements.
Our team receive multiple enquiries each and every day from customers looking for advice or asking what the best type of lanyard for their event is.
As a result, we created this short video to get you started and show you our most popular material types and printing methods available on personalised lanyards.
Understanding the different types of personalised lanyards is always useful for the ordering process, but before you can get to that stage, you may need convincing of the benefits of lanyards.
What are the Benefits?
Security
By adding personalisation such as text, images, or logos to your lanyards, you instantly decrease the risk of a security breach. Any unauthorised personnel can be identified quickly and simply by checking to see if they are wearing a printed lanyard.
Many businesses and organisations use personalised lanyards to attach photo ID badges that will allow access to different parts of a workplace.
Another tip to improve security further is to issue a different colour or add a unique design to lanyards worn by visitors or contractors while they’re on-site. This way staff or security personnel instantly know who these people are and that they have gone through the correct sign-in process.
Increase Profits & Make New Sales
Believe it or not, but many organisations continue to use traditional marketing as a way of generating new sales, which, in return increases profit. The good news is that printed lanyards fall into this category.
A tangible product that can be visibly seen will leave a lasting impression on new customers, helping to generate new sales.
You can efficiently use personalised lanyards, staff ID cards, and other items to boost your sales in a way that is often not considered by others.
Brand Visibility
Every business needs to stand out, especially as your target customers are continually being bombarded with noise.
If your employees meet potential customers face to face, or are out on the road most of their working day, then adding your company name, logo, or unique piece of text will significantly increase your brand visibility!
Positioning
If your employees commute to work using public transport or are located in a shared office space, then opting for a printed lanyard is another brilliant way to subtly market your brand to a wider audience.
Printed lanyards are usually positioned at eye level, making them extremely difficult to miss when you have one around your neck. The benefit here is that anyone you talk to will instantly look towards eye level, therefore giving extra focus towards the lanyard. They might not know your name, but we’re confident in saying they will remember your brand.
Trust
Trust and first impressions play a big part in the success of any business.
Within the sales world, people often say that the customer doesn’t buy into the product, they buy into the person selling it to them.
When your employee visits a customer at their home, office, or even at a local coffee shop, that first encounter could lead to a successful long-term partnership.
More prominent corporations such as British Gas are a prime example of this and have recently revisited their policies, and are now issuing their field staff with photo ID and lanyards.
Productivity & Well-Being
If you were asked to wear a red lanyard or a customised red lanyard which included your business or organisations branding, which one would you choose?
Whether you’re issuing the lanyard to staff members, students, or even to an event attendee, give them something they will want to wear and be proud of wearing.
Within the office environment, a lanyard provides a sense of belonging, and if staff feel looked after then, this could have a positive effect on productivity levels.
Cost-Effective
The overall investment required for personalised lanyards compared to other types of promotional products or marketing campaigns is significantly lower and has a stronger ROI.
Plain coloured lanyards work just as efficiently as printed lanyards, but if you’re buying in bulk, printed lanyards, become a very cost-effective solution and also give your brand a more professional look.
Clothing & Uniform Friendly
When asking staff or visitors to wear such items, you don’t want to damage their clothing. As they’re only worn around the neck, any form of a lanyard is always going to be dress friendly.
To learn more about our personalised lanyards printing service or to receive a quotation, email sales@digitalid.co.uk or call 0800 988 2095.